Go Groovy
The Go Groovy shoe was inspired by the psychedelic clothing boutique called Granny Takes a Trip that opened at World's End in London in 1966.
The design features a bubbly heel and sole design with custom 3D sculptural reliefs referencing 60's graphic design motifs from the UK.
The more traditional leather-wrapped heel is contrasted against the bright colours of the injected molded heel lift and sole that utilize recycled materials.
Made in Portugal.
Last Design/Development
3D CAD design
Lasted upper sampling for fit and silhouette revisions
Technical Design/Development
3D CAD modelling
Rapid prototyping
Blueprints/Tech Pack
Factory maquettes for spec approval
Injection samples and mold adjustments
Construction samples for fit, performance, and design revisions
Grading specs
Size sampling/wear testing for revisions to fit and performance
Sole and Heel Lift Design/Development
3D CAD design for TPR injection molding
Custom 3D graphic reliefs
Material Innovation - Sustainability - development of 100% recycled TPR material
Design Innovation - Ultra thick heel lift for long term durability equivalent to sole
Design Innovation - Hollow internal voids and grooves for comfort and flexibility
Heel Design/Development
3D CAD design for ABS injection molding
Stacked leather wrapped
The Go Groovy was designed under the creative direction of John Fluevog and the Design Director.
