The Go Groovy shoe was inspired by the psychedelic clothing boutique called Granny Takes a Trip that opened on World's End in London in 1966. The design features curvy elements and complex, custom graphic reliefs on the sole bottoms.
Made in Portugal.
Last Design/Development
3D CAD design
Lasted upper sampling for fit and silhouette revisions

Technical Design/Development
3D CAD modelling
Rapid prototyping
Blueprints/Tech Pack
Factory maquettes for spec approval
Injection samples and mold adjustments
Construction samples for fit, performance, and design revisions
Grading specs
Size sampling/wear testing for revisions to fit and performance

Sole and Heel Lift Design/Development
3D CAD design for TPR injection molding
Custom 3D graphic reliefs
Material Innovation - Sustainability - development of 100% recycled TPR material
Design Innovation - Ultra thick heel lift for long term durability equivalent to sole
Design Innovation - Hollow internal voids and grooves for comfort and flexibility

Heel Design/Development
3D CAD design for ABS injection molding
Stacked leather wrapped
The Go Groovy was designed under the creative direction of John Fluevog and the Design Director.
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