John Fluevog Shoes, Dallas location, is inspired by the lively Deep Ellum entertainment district known for its vibrant street murals, quirky art galleries and long-time concert venues. This space brings John's story from his over 50 years in the footwear industry to Texas and incorporates elements from John's architectural and artistic inspirations, as well as artwork that represents key elements from Fluevog's history.
I provided project management support, concept design and visualization, technical design documentation, and fabrication management for this project. Every element of this retail space was custom designed to facilitate Fluevog's brand identity, retail experience objectives, merchandizing requirements, and to create an inclusive and accessible customer experience.
Upholstery Fabrication: Carmel Designs
Shoe Sculpture Fabrication: 3D Custom Foam
Photos: Aaron Dougherty
