Aurora is a holiday marketing initiative for the John Fluevog Shoes flagship store in Vancouver, BC. It's inspired by the cathedral-like ceilings of this retail space and the colours of the aurora borealis. This promotional installation was introduced during the first year of the pandemic with a goal of bringing joy and life back to the downtown neighbourhood in which it's located.
I provided project management, concept design, technical documentation, fabrication management and installation management for this project. The installation consists of a 25ft tall abstract tree that rotates on a central platform and a kinetic installation of hanging panels that rotate with air movement. There are over 200 dichroic acrylic panels that colour shift and create dynamic plays of colour and movement with the sunlight streaming through the atrium during the day and a strategically placed lighting system at night.
This promotional installation, appears every holiday season in Fluevog's Gastown flagship store.
Wood Fabrication: Willow & Stump
Panel Fabrication: Multigraphics
