
KICKBACK
The Kickback is modern take on a classic driving shoe. Designed for getting around on the West Coast - whether your vehicle of choice has four wheels or two.
This sneaker has a 3D designed, tri-colour rubber outsole, a strobel construction and an Ortholite Hybrid molded footbed.
Featured in the 2021 collab with legend of funk, George Clinton.
Made in Portugal.
Technical Design/Development
3D CAD modelling
Rapid prototyping
Blueprints/tech pack
Factory maquettes for mold adjustments
Sole sampling and colourway tests
Construction sampling for fit, performance, and design revisions
Grading specs
Size sampling/wear testing for revisions to fit and performance
Sole Design/Development
3D CAD modelling for pressed rubber molding - multi-colour mold stages
Design Innovation: Driving Outsole - design of a sloped heel shape for optimizing heel comfort while driving.
Construction Design/Development
Strobel-stitch upper design for improved flexibility and comfort
OrthoLite® Hybrid™ molded footbed.
Material Innovation: Sustainability - footbeds use 20% recycled content.
The Kickback was designed under the creative direction of John Fluevog and the Design Director.







Paul Rudd - Man About Town, September 2019 | Photo: Caroline Tompkins
George Clinton x Fluevog
2021 COLLAB
